TSN extends broadcast deal with CFL through 2021

FBO CFL Commissioner 20150317

TSN and RDS have extended their broadcast agreement with the CFL by three years through the 2021 season.

Commissioner Jeffrey Orridge made the announcement Thursday at the league’s Inside The CFL event.

“The CFL’s partnership with TSN and RDS has been central to our growth and momentum and we look forward to working together to reach new and even bigger audiences,” Orridge said.

The present deal was scheduled to expire following the 2018 season.

In March 2013, the CFL and TSN agreed to a five-year broadcast agreement that was reportedly worth $43 million annually, starting in 2014. That was more than 2 1/2 times the previous five-year agreement, which was worth $15 million a year.

Under terms of the extension, TSN and RDS continue to hold exclusive media rights to all CFL games, including the Grey Cup. In addition to broadcast and digital rights, the deal features exclusive radio rights to the Grey Cup for Bell Media’s Grey Cup Radio Network.

“The CFL continues to rank as one of Canada’s leading sports properties,” said Phil King, president, CTV, Sports, and Entertainment Programming. “With many new stadiums opening across the league and a new era beginning in Toronto, this is truly an exciting time for the CFL.

“We are thrilled to extend our partnership and to continue to shine the spotlight on this beloved Canadian sports institution for years to come.”

Last week, the Toronto Argonauts were sold to Bell Canada and Larry Tanenbaum, the chairman of Maple Leaf Sports and Entertainment. The CFL franchise is scheduled to begin play at BMO Field next season.

The 2015 regular season kicks off June 25 with the Ottawa Redblacks visiting the Montreal Alouettes and will culminate with the 103rd Grey Cup game Nov. 29 in Winnipeg.

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4 Comments on TSN extends broadcast deal with CFL through 2021

  1. So how much is the contract extension worth?

  2. Edward Leslie // May 29, 2015 at 1:18 am //

    Dano, the extension is probably for the same amount as the first five years of the deal: $43 million per year. It would make sense too, because Bell helped save the Argonauts, by agreeing to buy them from David Braley. So they get a bit of a deal on terms of the extension. Sort of like how Bell & Larry Tannenbaum were guaranteed two cash cow Grey Cup dates in T.O., as consideration for forking over the remainder of the $23 million to convert BMO to CFL standards. Orridge has accomplished quite a lot in a short time in office as Commissioner: The sale of the Argos; The agreement to move the Argos to BMO; A lucrative sponsorship deal with Shaw Communications and a Social media deal to increase the C.F.L.’s presence. Not bad.

  3. "HAWKS" // May 29, 2015 at 7:20 am //

    Great news!

  4. OttawaHamiCatsFan // May 29, 2015 at 9:37 am //

    The one thing that the CFL is missing is a digital streaming package for their games. The NHL has center ice, MLB has MLB live, the NBA has one and so does the NFL. The CFL remains in the 20th century in this regards.

    Contrary to what Bell and Rogers say there is a very large segment of the Canadian population that cut the cord and wont pay for a monthly TV bill. Believe it or not we know quite a lot of folks that cut the cord. My family cut the cord 5 years ago and we still have no interest in paying 80+ per month just to get the 5 or 6 channels we were watching. Now that the Redblacks are here in Ottawa we go to 1 game per season and I catch a few other Cats games in bars with a buddy.

    The MLB live is the package to model a streaming service. We have been getting that for 4 seasons now and watch a lot of baseball streaming on a laptop on our patio table. We would love to be able to do that with CFL football.

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